From:
http://www.emailsherpa.com/sample.cfm?contentID=2212
Alexis' Tech Column: 3 Steps if You're Blacklisted by SpamCop - How to Fix it
11/21/2002
SpamCop is one of the better-known publicly-accessible
blacklists. SpamCop is a vox populi system of determining what
spam is. Anyone can report a message as spam to SpamCop,
whether the person who received it opted in or not -- even if
that person confirmed the opt-in.
Like most public blacklists, SpamCop is a guilty-until-proven-
innocent system.
If a single SpamCop user reports your message as being spam,
you are added to its blacklist. Email administrators at ISPs
and corporate IT departments who visit the list frequently, may
then block your incoming mail to all their users.
Plus, if the company hosting your Web site sees your name on a
SpamCop list they may pull the plug on your site -- without
even giving you prior warning or sending you a back-up disk.
(It's a clause in many hosting contracts today.)
You may also be affected by a SpamCop blacklisting even if
your own email is not reported.
This is because SpamCop is DNS-based -- meaning that it
is based on the IP address of your sending email server. So, if
another emailer using the same broadcast email vendor as you do
is listed with SpamCop, then you may find your email being refused
just as if you had committed the alleged offense yourself.
The folks at SpamCop know this system isn't perfect. In fact
their site notes, "This blocking list is somewhat experimental
and should not be used in a production environment where
legitimate email must be delivered."
Still, because it is fr^ee to use SpamCop's list to filter email,
many budget-conscious email administrators use it either alone or
in concert with other solutions to try to keep spam out of their
systems. Universities, in particular, are likely to use SpamCop
because they don't worry as much about "false positives."
("False positive" is a euphemism for mail the recipient really
wanted that wasn't actually spam.)
Very recently, SpamCop has changed its blocking policies. Today,
SpamCop will list you for up to 6 hours for each of the first two
complaints. If you only received two complaints, and it was
more than six hours ago, then you're already off their list.
On the third complaint, you're listed for 72 hours.
Note: If you host your site with an ISP that also hosts spammers, then
your IP address can be blocked right along with those of the spammers.
If you use a broadcast email vendor that mails to opt-out lists, or
mails for other clients with lists of questionable origin, then you will
be blacklisted often.
In the world of email, you are definitely judged by the company
you keep.
It's a myth that there is nothing you can do but despair. There
are reasonable people behind the scenes at SpamCop handling mail.
(I know because I've met some of them.)
Although the system is biased in favor of the email recipient,
SpamCop's dispute-resolution procedures do give mailers a
chance to get unblocked under certain circumstances.
That's because, while SpamCop may still officially define spam as
"whatever the recipient says it is," the reality is that SpamCop
does not want to be blacklisting legitimate marketers and
publishers.
Consequently, SpamCop actually takes action against email users
who routinely report permission email as spam, and may terminate
their SpamCop accounts.
Here are the three steps you should take if you are blacklisted:
- First thing -- very first thing, before you confirm anything, before you refill your water glass, before you scream, vent, or bang on the desk -- call your ISP. Tell them:
- You are very concerned that you were erroneously reported to SpamCop for permission email that you sent out.
- You are working on getting the block cleared, and that you absolutely did not spam anyone, did not use an opt-out list, did not rent an opt-out list, or anything like that.
- The key is that they know that you are concerned and working on clearing up the misunderstanding. Keep a record of the name and direct phone number of whoever you spoke to.
- Email the same thing to abuse@ and postmaster@ your ISP's domain. That is where the SpamCop report was sent. Make sure you include your name and direct phone number, so that they can reach you. Being reachable can make a huge difference. Tell them that in the future, you want to be sure they forward any and all spam complaints about them directly to you so you can clear them up. Be very, very courteous, concerned, and professional.
- Call your broadcast email vendor -- the company you pay to send out your email. (If you send your own mail, skip to #3.) Many email vendors have good relations with Sp*mCop. If they are already on SpamCop's radar as opt-in only, then you may already be de-listed -- but not before the automatically generated report went out to your ISP.
- If you found out about the SpamCop listing by reading your delivery report, then your ISP might not yet be aware of the problem -- they get a lot of email at their abuse desk. If they're not on the case, get them on the case.
- Even if you are already de-listed, you should still write to SpamCop to prove that the subscriber really did opt-into your list and confirmed that opt-in. They do not want users of their system harassing publishers and marketers that run legitimate confirmed opt-in (a.k.a. double opt-in) lists.
- (SpamCop is not sympathetic to single opt-in lists gathering names from pre-checked boxes, because consumers often don't notice that a box is checked. SpamCop are concerned that people may have been duped into joining a list, and only confirmation "proves" the intention to subscribe.)
- You will need specific evidence about this particular subscriber to get the listing reversed. An assurance on your site or your own privacy policy is not enough.
- Officially, SpamCop assures the anonymity of its users. The copy of the unwanted message reported by their user is supposed to have the email address of the complainer stripped off, however, the software will leave the ID number of the complainer in any un-sub links at the bottom of your original message. See if you have the subscriber's ID anywhere in the message, embedded in links, or in a form if it's an HTML newsletter.
- Once you find the subscriber (if you can find any clues), look at your subscriber database and find out when the person subscribed, whether by email or on a Web site, what IP address the person came from, and any other data you have stored about that subscriber. Since the folks at nop>SpamCop don't want to hear about the subscriber unless it's a double opt-in list, also include anything you have about the confirm. The more information you or your broadcast vendor keeps on file about subscribers, the better.
- Put all these facts together into a very courteous email message and send them off to deputies@admin.SpamCop.net.
- Realize that the people who read these messages are volunteers who are trying to make a difference. They aren't anti-commercial zealots, looking to get you. If there's been a mistake, they want it fixed. They are reasonable and will respond promptly to a reasonable message from you. (They were even nice enough to read this article before we published it to make sure we explained it all accurately.)
- In your email to them, be sure to include:
- The IP address that's currently listed.
- A note to the effect that this is, in fact, a double opt-in list.
- Whatever data you have about your subscribers that you could provide to them to get the block lifted. While they won't usually give you the email address of the complainer, they do occasionally contact the complainer to ask for the email address that received the offending message.
- If you have that subscriber's specific opt-in information, having pieced together the subscribing email address from clues left in the original message, send it along, as well.
Have yourself added as an interested 3rd party to the reporting
scheme so that you receive the same reports your ISP receives -
at the same time. Have your techies do that at:
http://spamCop.net/fom-serve/cache/94.html
Or write to deputies@admin.SpamCop.net, and ask them to do it
for you.
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